Be Clear on Cancer Evaluation
Be Clear on Cancer is a Public Health England programme of activity to raise awareness of the importance of an early diagnosis of cancer and to encourage people to see their GP sooner. The programme is delivered in partnership with NHS England, Department of Health and Cancer Research UK with input from clinical and academic partners.
The majority of campaigns target lower socioeconomic groups, who are less likely to visit their GP, as well as people aged over 50 years, who have a greater risk of developing cancer. The campaigns use multiple media channels with simple messages to raise awareness of the potential signs and symptoms of cancer to encourage people to visit their GP promptly, for a greater chance of an earlier diagnosis.
Be Clear on Cancer campaigns are typically active for around six weeks and are mostly tested locally and regionally before being rolled out nationally if proven to be effective. NCRAS evaluate the likely impact of the campaigns using a number of different metrics reflecting key points in the patient pathway. The findings are presented as individual metric summaries and subsequently as final evaluation reports. These can be downloaded when available from the tables below.
Evaluation measures include: public awareness of key campaign messages, GP attendances, urgent GP referrals, diagnostic tests, incidence, stage at diagnosis and survival, as well as bespoke campaign specific metrics. Analyses by age, sex and socioeconomic status allow us to understand where the campaigns may have had an impact and whether they are reaching the target audience.
Campaign materials can be seen at Public Health England's campaign resource centre.
Be Clear on Cancer awareness campaign evaluation results
A separate document provides further details of the methodology used for the analysis of the Be Clear on Cancer evaluation metrics.
Abdominal Symptoms Campaign | Evaluation Results |
Regional pilot |
9 February - 31 March 2017 |
Metric Summaries |
Blood in Pee Cancer Campaigns | Evaluation Results |
Local pilot |
January - March 2012 |
See Cancer Research UK summary evaulation report here |
Regional pilot |
14 January - 17 March 2013 |
First national campaign |
15 October - 20 November 2013 |
Metric Summaries |
Second national campaign |
13 October - 23 November 2014 |
Third national campaign |
15 February - 31 March 2016 |
Fourth national campaign |
19 July - 16 September 2018 |
Local, regional and national campaigns: Final report |
January 2012 - March 2016 |
Final Evaluation Results |
Fourth national campaign: Final report |
19 July - 16 September 2018 |
See the evaluation report here |
Bowel Cancer Campaigns | Evaluation Results |
Regional pilot |
31 January - 18 March 2011 |
Evaluation Report
(Department of Health)
|
First national campaign |
30 January - 31 March 2012 |
See Cancer Research UK summary evaluation report here |
Second national campaign |
28 August - 30 September 2012 |
Regional bowel extension |
01 October - 24 November 2012 |
07 January - 17 March 2013 |
Breast Cancer in Women Over 70 Campaigns | Evaluation Results |
Local pilot |
January - March 2012 |
See Cancer Research UK summary evaluation report here |
Regional pilot |
14 January - 17 March 2013 |
First national campaign |
03 February - 16 March 2014 |
Metric Summaries
|
Second national campaign |
13 July - 06 September 2015 |
Third national campaign |
22 February - 31 March 2018 |
National breast cancer in women over 70 awareness campaigns 2014 and 2015: Final report |
03 February - 16 March 2014
13 July - 06 September 2015
|
Final Evaluation Results
Executive Headlines
|
National breast cancer in women over 70 awareness campaigns 2018: Final report |
22 February - 31 March 2018
|
See the evaluation report here |
Know 4 Sure Campaign | Evaluation Results |
Local pilot |
14 January - Mid March 2013 |
See Cancer Research UK summary evaluation report here |
Lung Cancer Campaigns | Evaluation Results |
Regional pilot |
10 October - 13 November 2011 |
Evaluation Report
(Department of Health and Public Health England)
|
First national campaign |
08 May - 30 June 2012 |
Evaluation Report
(British Journal of Cancer)
|
Second national campaign |
02 July - 11 August 2013 |
Metric Summaries |
Third national campaign |
10 March - 30 April 2014 |
Regional and national campaigns: Final report |
October 2011 - April 2014 |
Final Evaluation Results |
Oesophago-Gastric Cancer Campaigns | Evaluation Results |
Local pilot |
April 2012 - 31 July 2012 |
See Cancer Research UK summary evaluation report here |
Regional pilot |
10 February - 09 March 2014 |
Metric Summaries |
National campaign |
26 January - 22 February 2015 |
Regional and national campaigns: Final report |
10 February 2014 - 22 February 2015 |
Final Evaluation Results |
Ovarian Cancer Campaign | Evaluation Results |
Local pilot |
14 January - 17 March 2013 |
Evaluation Report
(Department of Health and Public Health England)
|
Regional campaign |
10 February - 16 March 2014 |
Metric Summaries
|
Regional campaign: Final report |
10 February - 16 March 2014 |
Final Evaluation Results |
Respiratory Symptoms Campaigns | Evaluation Results |
First national campaign |
14 July - 16 October 2016 |
Metric Summaries |
Second national campaign |
18 May - 31 August 2017 |