Be Clear on Cancer Evaluation     BCOC blue logo   

Be Clear on Cancer is a Public Health England programme of activity to raise awareness of the importance of an early diagnosis of cancer and to encourage people to see their GP sooner. The programme is delivered in partnership with NHS England, Department of Health and Cancer Research UK with input from clinical and academic partners.

The majority of campaigns target lower socioeconomic groups, who are less likely to visit their GP, as well as people aged over 50 years, who have a greater risk of developing cancer. The campaigns use multiple media channels with simple messages to raise awareness of the potential signs and symptoms of cancer to encourage people to visit their GP promptly, for a greater chance of an earlier diagnosis.

Be Clear on Cancer campaigns are typically active for around six weeks and are mostly tested locally and regionally before being rolled out nationally if proven to be effective.  NCRAS evaluate the likely impact of the campaigns using a number of different metrics reflecting key points in the patient pathway. The findings are presented as individual metric summaries and subsequently as final evaluation reports. These can be downloaded when available from the tables below.

Evaluation measures include: public awareness of key campaign messages, GP attendances, urgent GP referrals, diagnostic tests, incidence, stage at diagnosis and survival, as well as bespoke campaign specific metrics. Analyses by age, sex and socioeconomic status allow us to understand where the campaigns may have had an impact and whether they are reaching the target audience.

Campaign materials can be seen at Public Health England's campaign resource centre.

Be Clear on Cancer awareness campaign evaluation results   

Abdominal symptoms campaignEvaluation results
Regional pilot 9 February - 31 March 2017 Available here
Blood in pee campaignsEvaluation results
Local pilot January - March 2012 Awaiting publication (Cancer Research UK)
Regional pilot 14 January - 17 March 2013 Awaiting publication (Cancer Research UK)
First national campaign 15 October - 20 November 2013 Available here
Second national campaign 13 October - 23 November 2014 Available here
Third national campaign 15 February - 31 March 2016 Available here
Bowel cancer campaignsEvaluation results
Regional pilot 31 January - 18 March 2011 Evaluation report(Department of Health)
First national campaign 30 January - 31 March 2012 Awaiting publication (Cancer Research UK)
Second national campaign 28 August - 30 September 2012 Awaiting publication (Cancer Research UK)
Regional bowel extension 01 October - 24 November 2012 Awaiting publication (Cancer Research UK)
07 January - 17 March 2013
Breast cancer in women over 70 campaignsEvaluation results
Local pilot January - March 2012 Awaiting publication (Cancer Research UK)
Regional pilot 14 January - 17 March 2013 Awaiting publication (Cancer Research UK)
First national campaign 03 February - 16 March 2014 Available here
Second national campaign 13 July - 06 September 2015 Available here
Know 4 Sure campaignEvaluation results
Local pilot 14 January - Mid March 2013 Awaiting publication (Cancer Research UK)
Lung cancer campaignsEvaluation results
Regional pilot 10 October - 13 November 2011 Evaluation report(Department of Health and Public Health England)
First national campaign 08 May - 30 June 2012 Evaluation journal paper(British Journal of Cancer)
Second national campaign 02 July - 11 August 2013 Available here
Third national campaign 10 March - 30 April 2014 Available here
Oesophago-gastric cancer campaignsEvaluation results
Local pilot April 2012 - 31 July 2012 Awaiting publication (Cancer Research UK)
Regional pilot 10 February - 09 March 2014 Available here
National campaign 26 January - 22 February 2015 Available here
Ovarian cancer campaignsEvaluation results
Local pilot 14 January - 17 March 2013 Evaluation report(Department of Health and Public Health England)
Regional pilot 10 February - 16 March 2014 Available here
Prostate cancer risk awareness campaignEvaluation results
Local pilot 20 October - 23 November 2014 Available here
Respiratory symptoms campaignsEvaluation results
First national campaign 14 July - 16 October 2016 Available here
Second national campaign 18 May - 31 August 2017 Available here
Skin cancer campaignEvaluation results
Local pilot 16 June - 27 July 2014 Available here

A separate document provides general details of the methodology used for the analysis of Cancer Waiting Times data in the interim evaluation reports.