Breast cancer in women over 70 awareness campaign - evaluation results

Evaluation Metric

Breast 70+ national campaign

(03 February - 16 March 2014)

Breast 70+ 2nd national campaign

(13 July - 06 September 2015)

GP attendances

BCOCeggtimer   

BCOCeggtimer
Urgent GP referrals (Two week wait referrals) BCOCclipboard BCOCclipboard
Cancers diagnosed resulting from an urgent GP referral and conversion rate BCOCclipboard

Cancer diagnoses recorded in the CWT database and detection rates

BCOCclipboard

Proxy for emergency presentations BCOCclipboard BCOCclipboard
Cancers diagnosed (incidence) and stage at diagnosis  BCOCeggtimer  BCOCeggtimer
Diagnostics in secondary care (DID) BCOCeggtimer BCOCeggtimer
Lumpectomy and mastectomy  BCOCeggtimer  BCOCeggtimer
One year survival  BCOCeggtimer  BCOCeggtimer