Breast Cancer in Women Over 70 Awareness Campaign - Evaluation Results

 

Evaluation Metric  Breast 70+ National Campaign

(03 February - 16 March 2014)

Breast 70+ 2nd National Campaign

(13 July - 06 September 2015)

Breast 70+ 3rd National Campaign

(22 February - 31 March 2018)

GP attendances

BCOCclipboard

BCOCclipboard BCOCeggtimer 
Urgent GP referrals (Two Week Wait referrals) BCOCclipboard BCOCclipboard BCOCclipboard 
Cancers diagnosed resulting from an urgent GP referral and conversion rate BCOCclipboard BCOC Clipboard and Plus 

Cancer diagnoses recorded in the CWT database and detection rate

BCOCclipboard

BCOC Clipboard and Plus 
Emergency presentations BCOCclipboard BCOCclipboard BCOC EP Icon2
Cancers diagnosed BCOCclipboard BCOCclipboard BCOCeggtimer
Early stage at diagnosis BCOCclipboard  BCOCclipboard  BCOCeggtimer
Diagnostics in secondary care BCOCclipboard BCOCclipboard BCOCeggtimer 
Lumpectomy BCOCclipboard BCOCclipboard BCOC EP Icon2
Mastectomy BCOCclipboard BCOCclipboard BCOC EP Icon2
One year survival BCOCclipboard BCOCclipboard BCOC EP Icon2

* This metric is not being pursued for this campaign following a recent review

+ The conversion and detection rates were not analysed for this campaign