Oesophago-gastric cancer awareness campaign - evaluation results

Evaluation Metric

Oesophago-gastric regional campaign

(10 February - 09 March 2014)

Oesophago-gastric national campaign

(26 January - 22 February 2015)

GP attendances

BCOCeggtimer 

BCOCeggtimer 

Urgent GP referrals (Two week wait referrals)

BCOCclipboard

 

BCOCclipboard

 

Cancers diagnosed resulting from an urgent GP referral and conversion rate

Cancer diagnoses recorded in the CWT database and detection rates
Proxy for emergency presentations BCOCclipboard BCOCclipboard
Cancers diagnosed (incidence) and stage at diagnosis BCOCeggtimer  BCOCeggtimer 
Diagnostics in secondary care (DID) BCOCeggtimer BCOCeggtimer
Gastroscopy BCOCeggtimer  BCOCeggtimer 
Number of Proton Pump Inhibitor (PPI) prescriptions BCOCeggtimer  BCOCeggtimer 
One year survival BCOCeggtimer   BCOCeggtimer