Oesophago-Gastric Cancer Awareness Campaign - Evaluation Results

Evaluation Metric

Oesophago-Gastric Regional Campaign

(10 February - 09 March 2014)

Oesophago-Gastric National Campaign

(26 January - 22 February 2015)

GP attendances BCOCclipboard BCOCclipboard

Urgent GP referrals (Two week wait referrals)

BCOCclipboard BCOCclipboard

Cancers diagnosed resulting from an urgent GP referral and conversion rate

Cancer diagnoses recorded in the CWT database and detection rates
Proxy for emergency presentations BCOCclipboard BCOCclipboard
Cancers diagnosed (incidence) BCOCclipboard  BCOCclipboard
Stage at diagnosis BCOCclipboard BCOCclipboard
Diagnostics in secondary care (DID)  BCOCclipboard BCOCclipboard
Gastroscopy    BCOC EP Icon2  BCOCclipboard
Number of Proton Pump Inhibitor (PPI) prescriptions  BCOCeggtimer  BCOCeggtimer
One year survival BCOCclipboard BCOCclipboard

* This metric is not being evaluated for this campaign due to data constraints